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The Department of Trade & Industry (DTI) cited Nestlé Philippines for the information it prints on its product packs for the benefit of consumers.
In a letter to all industry associations, manufacturers, traders and retailers dated January 25, 2007, DTI Director Victorio Mario Dimagiba singled out the Nestlé initiative as worthy of replicating. He wrote, “In the market now are products from Nestlé with very visible information on Nestlé Consumer Services with telephone number and website for any inquiry from consumers. This is an initiative worthy of replicating by other manufacturers and traders in the market.”
Found on the labels of all Nestlé products is the Nutritional Compass which has four major elements: the Nutrition Information, Good to Know, Good to Remember, and Talk to Us.
The Nutrition Information provides basic information about the composition of the product, in terms of the energy it provides, protein and carbohydrates it contains, etc. This box also contains the Philippine RENI (Required Energy and Nutrient Intakes), which indicates the level of energy and nutrients intake considered adequate to maintain the health and wellbeing of nearly all healthy persons in the population, based on current scientific knowledge.
The Good to Know box highlights the nutritional benefits of a product.
The Good to Remember box gives consumers good nutrition and healthy lifestyle habits and tips to follow.
The Talk to Us portion is where we put the contact points where consumers can reach us— our hotline 898-0061, our web address www.nestle.com.ph, and our postal address (if the space allows) P.O. Box 155, Manila. To date, the hotline remains to be the most preferred contact point among Nestlé consumers.
“Consumer feedback is very important to us. By opening lines of communication with consumers, we learn and understand their experiences with our products and how we can make things better for them. This gives us the opportunity to win every moment with consumers and strengthen our relationship with them,” explained Consumer Services Head Au Alipao.
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Nestlé Philippines, Inc. | Nestlé.com 
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