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COFFEE-MATE held its first “Oplan Kaluluwa” at the Manila South Cemetery and Heritage Memorial Park on November 1-2. Some 580 cups of coffee with COFFEE-MATE were sold at Manila South Cemetery and another 530 cups at the Heritage Park.

For a twist, consumers who availed of this “paid sampling” offer were the ones who poured COFFEE-MATE from the 170g jar to their coffee, making their coffee richer and creamier. MPED Brand Champ Amir Bergado spearheaded the said activation.