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Sustainability
Filipino coffee farmers celebrate first harvest in
NESCAFÉ Classic First Pick
December 2008
THE first harvest of the season is held with reverence in farming communities around the world as it signals the abundance of the coming year.
Here in the Philippines, the event is likewise treated with significance and NESCAFÉ, the country’s leading coffee brand, pays homage to this occasion through NESCAFÉ CLASSIC First Pick.
Proudly Philippine-made
NESCAFÉ First Pick is a product that proudly comes from Filipino coffee farmers’ hard work. It is a product that is proudly Philippine-made, only using coffee sourced from the country.
In fact, the NESCAFÉ Classic First Pick is stamped with the Kape Isla seal, a guarantee that it uses 100-percent Philippine coffee.
As we all know, NESTLE is involved in sourcing coffee from of thousands of Filipino coffee farmers and other people involved in the planting, harvesting, processing and trading of coffee. In fact, its Nestle Experimental and Demonstration Farm in Davao provides about 80 percent of all Robusta coffee planting materials used in the Philippines.
Bringing out the distinct taste of hand-picked coffee berries
Its making starts with Filipino farmers picking the ripest coffee berries.
A careful selection and drying process then ensues, with only the best berries making it to the next level.
NESCAFÉ then employs its expertise in roasting in bringing out the distinct taste of the hand-picked coffee berries.
The moment NESCAFÉ Classic First Pick is stirred in with hot water, you will immediately smell the promise of its rich taste. Sip it once and you’ll be captivated by its full flavor.
Available for a limited time only
But since the first harvest can only happen once a year, the NESCAFÉ Classic First Pick is available for a limited time only. And since its introduction two years ago, it has always been quickly sold out.
So if you want to experience the luxury of drinking a truly unique Philipine-made coffee, make sure you harvest yourself a NESCAFÉ Classic First Pick now.
The NESCAFÉ Classic First Pick will be available in supermarkets nationwide. |
