Nutrition is at the very core of Nestlé’s being. As part of the world’s leading nutrition, health and wellness company, Nestlé Philippines takes nutrition to heart. Beyond imbuing its every product with nutrients beneficial to the consumer, the Company goes the distance by educating the public about good nutrition and making nutritious food and beverages available to people with limited access to it. By promoting good nutrition and making it more accessible to consumers, the Company makes possible its mission of nurturing generations of Filipino families.

Making Wellness a Popular Lifestyle Choice
Nestlé Philippines has embraced the cause of promoting wellness among Filipino families through a continuing health campaign called “Choose Wellness, Choose Nestlé”. Taking its cue from studies released by the World Health Organization and the Department of Health, which identified heart disease, hypertension, and diabetes, as among the leading causes of death among Filipinos, the Company anchored the program on promoting good nutrition and physical fitness as the foundation for achieving wellness and preventing these diseases.

To implement the program more effectively, Nestlé rolled out its campaign in deliberate stages, starting out with employees and moving on to health authorities before coming out to the public through the trade. From here, the campaign has gone on to schools, other business companies, and even hospitals.

For its employees, Nestlé sustains the program through continuing nutrition education, regular physical exercises, and an intensive communication program that reinforces their awareness of the different aspects of health and wellness.

Nestlé remains in close touch with wellness authorities, specifically the Food and Nutrition Research Institute with which it develops relevant content for an online nutrition resource called nutritionschool.ph. Nestlé sponsors and manages this site, which provides visitors valuable information about good nutrition being the key to health and wellness. Since its launch in 2008, the site has had more than one million hits and continues to attract visitors seeking to learn more about nutrition.

The Company has continued the deployment of registered nutritionists to trade outlets and other public areas where consumers and the general public may avail of free advice on the kind of food and beverage they should take in order to improve their health. Nestlé’s brand of nutrition counseling is not limited to the dispensing of wellness do’s and don’ts; it includes measurement of the person’s relevant physical data to properly assess his nutritional and health status.

In 2008, more than 1.6 million consumers sought counseling from Nestlé-deployed  nutritionists nationwide. The increase from the previous year’s figure of 1.2 million shows just how increasingly health-conscious Filipinos have become.

Nestlé has conducted its Wellness workshops in more than 200 business companies, schools, and hospitals, participated in by HR practitioners, teachers, and medical staff who are inspired to develop and launch their own Wellness Programs to their respective organizations.

Four years since launching its Wellness Program, Nestlé remains relentless in urging Filipino families to choose health and wellness by adopting a lifestyle that gives importance to proper nutrition, diet, and physical activity.

Nestlé’s sustained efforts at spreading the news about wellness has made more Filipinos aware and more conscious of their lifestyle, enabling them to take practical steps toward the road to wellness. The campaign has helped make “wellness” a household word among Filipinos, encouraging more people to adopt it in their lifestyle.