The BEAR BRAND Sterilized (BBS) Tibay campaign won the Silver for Best Insight & Strategic Thinking at the 2011 Tambuli Awards.The award was presented on June 9 at the University of Asia and Pacific auditorium. No Gold winner was chosen for the category.
The UA&P Tambuli Award recognizes integrated campaigns that have been shown to deliver positive results for both the business shareholders and society at large. To prove the effectiveness of integrated marketing efforts, the UA&P Tambuli Awards follows a case study entry approach to gauge the efficacy and social relevance of integrated marketing Communications programs. The UA&P Tambuli awards is the first and only award in the world that recognizes both the business and societal values of marketing communications programs.
The BBS Tibay campaign was handled by BEM Shahab Bachani and Consumer Marketing Manager Aimee Lorraine Keh, in partnership with Publicis Manila.