Nestlé Philippines, Inc. (NPI) has been awarded the Grand Anvil for the company’s 2011 celebration of 100 years in the Philippines with the theme, Kasambuhay, Habambuhay (Companion in Life, For Life). The Grand Anvil is the highest form of recognition for a PR program in the country.
The 47th Anvil Awards, an annual competition first held in 1963 by the Public Relations Society of the Philippines (PRSP), drew a total of 283 entries in the PR program category, with 161 submitted to jurors and 21 winning the Anvil Award of Excellence.
"We are most grateful to the PRSP and the Anvil 2011 jurors for recognizing Nestlé Philippines’ efforts to celebrate our centennial by honoring Filipino consumers and reaffirming our bonds with them," said Nestlé Philippines Chairman and CEO John Miller. "The Grand Anvil strengthens our resolve to pursue our mission of helping to nurture future generations of Filipino families, and contributing to the development of a strong and prosperous nation, in the next 100 years," he added.
"In receiving the Grand Anvil we are humbled by the trust of Filipino consumers in Nestlé. They have made the company’s centennial possible," Nestlé Philippines Director of Communications Sandra Puno said, "and the award gives us great inspiration in serving as their Kasambuhay, Habambuhay, in meeting their continuously evolving needs in nutrition, health and wellness."
The celebration of Nestlé Philippines’ centennial started with the launch of its acclaimed centennial TV commercial, which paid tribute to the Filipino family through generations, with the company’s brands as a constant presence in everyday life. The second phase was the launch of the Nestlé Kasambuhay, Habambuhay Short Film Anthology, a 100-minute collection of 10 short films directed by the country’s top creative film directors who have also produced TV commercials for Nestlé. Inspired by so many stories of Nestlé brands as Kasambuhay to countless Filipinos, the highly entertaining films have been shown for free in local cinemas as well as free and cable TV.
The centennial celebration of Nestlé throughout 2011 included: an initiative at the start of the year by its sales force to build 100 tables and 200 benches for Gawad Kalinga, which set a new record for the largest carpentry lesson in the Guinness Book of World Records; the I Choose Wellness Expo 2011 which over two days drew 24,000 consumers who experienced Nestlé Wellness activities and its brands; the MILO Help Give Shoes Campaign, which provided running shoes to children in need;
the Limited Edition Centennial Cookbook, a collection of 100 recipes developed for the Filipino palate; and the Likhang Kasambuhay Painting Project in which Nestlé family members created artworks under the tutelage of artist Glen Blanco, which were then auctioned and the proceeds turned over to the Angono Council of Tradition, Culture and Arts.
The Grand Anvil award marks the 3rd time that the 100 Years Celebration has been lauded with the highest honors by a prestigious award-giving body, the first being the ARAW Awards, which were handed out during the Advertising Congress where Nestlé Philippines won the Advertiser of the Year Award with 13 Bronze, 10 Silver and 5 Gold ARAW Awards; the second at the PANATA Awards, the Philippine Association of National Advertisers’ values awards where Nestlé was given two Gold trophies and 17 awards.
Since 1911, Nestlé has maintained a continuous local presence, while becoming an integral part of daily life in serving the food and beverage needs of Filipino families. Nestlé’s track record of doing business in the country and communicating with Filipinos has earned the company a high level of consumer trust, instrumental in propelling its growth. This consumer trust, anchored on the quality of the company’s brands and the role that these much-loved brands play in nurturing and nourishing Filipino families, inspired the centennial theme, Kasambuhay, Habambuhay.