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NESCAFÉ Plan's Kape't Bisig

BAWAT TASA MO, TULONG SA PAGBANGON NG NEXT GENERATION OF FILIPINO COFFEE FARMERS.
NESCAFÉ Plan coffee farmer in the Philippines
About the NESCAFÉ Plan

The average age of farmers in the Philippines is alarming at 57 years old. To add to that, the youth are becoming less inclined to become farmers because of their preconceived notions - that coffee farming is not a lucrative livelihood.

In 2010, the NESCAFÉ Plan was launched by Nestlé to educate Filipino coffee farmers about good agricultural practices that can help increase their yield and income while allowing both nature and farmers to flourish. NESCAFÉ empowers Filipino coffee farmers to increase their yield through educational programs initiated by both Nestlé Philippines and the Department of Agriculture, TESDA, and GIZ.

  • NESCAFÉ trains 7,600 farmers on average every year.
  • NESCAFÉ is the biggest local manufacturer that is locally sourcing green coffee in the Philippines.
NESCAFÉ Plan coffee farmer with mug
NESCAFÉ Plan coffee farmers and team
NESCAFÉ Plan Philippine coffee cherries
Kape't Bisig sa Pagbangon
About NESCAFÉ's Kape't Bisig

The Kape't Bisig sa Pagbangon campaign aims to drive awareness and build engagement among consumers on NESCAFÉ's initiative to provide an education grant worth Php 10,000,000 to 400 Junior and Senior students who are children of our Filipino coffee farmers from three Agricultural Universities in Mindanao, where majority of Robusta is grown.

  • Sultan Kudarat State University (SKSU)
  • University of Southern Mindanao (USM)
  • Central Mindanao University (CMU)

Each student will be receiving Php 25,000 which they can use for their thesis and other school requirements, paving the way towards their career in farming, and eventually helping the coffee industry for the future.

NESCAFÉ Plan Filipino coffee farmer and agricultural student
Filipino agriculture university students

Ben & Ben, KZ Tandingan, TJ Monteverde, Mimiyuuuh, AC Bonifacio, Adie, Mona Gonzales, Gianne Hinolan, and Nina Silayro have already joined us in supporting the next generation of Filipino coffee farmers.

NESCAFÉ Plan's Kape't Bisig > Components
How to join Kape't Bisig
Join the Kape't Bisig sa Pagbangon challenge today.

STEP 1: Use the Babangon Tayo song audio through by scanning this QR:

STEP 2: Sing, lipsync, or dance using the song. Be creative!

STEP 3: Post on either Facebook, Instagram, or TikTok using the hashtag #NESCAFEKapetBisig

STEP 4: Tag your friends to join the Kape't Bisig Music Challenge!

Nescafé Plan Kape't Bisig QR Codes
Kape't Bisig Challenge Update

Watch the Kape't Bisig TVC

NESCAFÉ Plan's Kape't Bisig > Components