National MILO Marathon marks Nestlé centennial with bigger advocacy

Biggest, longest-running and most prestigious running event donates 10,000 pairs of shoes to school children nationwide

Manila (13 June 2011) – The much-awaited National MILO Marathon, kicking off in July, heightens its commitment of building champions in sports and in life by continuing its advocacy of providing running shoes to underprivileged children. In line with Nestlé’s 100 year celebration, the running event gears up to donate 100 pairs of running shoes to 100 students in 100 public schools—a total of 10,000 to be donated to schoolchildren who show promise in academics and sports.

In 2010, the MILO Marathon and its 200,000 runners succeeded in donating 4,200 pairs of running shoes to deserving public school children who otherwise could not afford this basic necessity. Doubling last year’s donation, this year’s mechanics will donate 10 pesos from the registration fee to be donated to the cause. MILO will then match the proceeds and work with the Department of Education to select 10,000 public school student beneficiaries all over the country.

"As Nestlé marks its 100th year, we at MILO believe that involving the Philippine running community in such a lofty ambition is the best way to give back and celebrate this milestone," said Pat Goc-Ong, Assistant Vice President for MILO Sports.

"We will not rest on last year’s achievements; rather we will increase our efforts to help school children realize their dreams and ambitions through the MILO Marathon. In the same way that we have been a part of Filipinos lives throughout generations and become their ‘Kasambuhay Habambuhay’, we now invite Filipinos to be part of the cause to help make the shoe-less child today a champion tomorrow."

The biggest, longest-running and most prestigious running event in the country aims for a field of 200,000 runners to participate in the cause through its 17 races nationwide. The season kicks off with its first four regional races in Northern Luzon, starting with Laoag on July 3, Dagupan on July 10, Olongapo on July 17 and Tarlac on July 24. The Manila Elimination leg is set on July 31.

Runners can start contributing to the cause and signing up for the Northern Luzon regional race legs at designated National MILO Marathon registration areas. Registration is currently ongoing for Laoag, Dagupan, Olongapo, Tarlac and Manila eliminations.

For added convenience, runners can opt to register for respective regional races on the MILO website via Simply click on the register online tab, input basic information and pay via credit card. Race singlets and race bibs will be delivered straight to the runner’s doorstep.

The 35th National MILO Marathon is made possible by Bayview Park Hotel, Powerade, Summit Water, Air 21 and Timex. For more information on the race and its advocacy, visit or access the MILO Philippines fan page on Facebook.


About the National MILO® Marathon

The National MILO® Marathon is an annual marathon event sponsored by MILO® open to amateur and professional runners. From its humble beginnings in 1974 as a single marathon race in Metro Manila attended by 747 participants, the National MILO® Marathon has grown to be the biggest, longest, grandest national running event in the country attracting more than hundreds of thousands of runners across the country.

Now celebrating its 35th year, the much-awaited running event will be conducting consecutive races in 17 cities across Luzon, Visayas and Mindanao and will be opening its doors to 200,000 participants.


For more information, please contact:

Ada de Pedro or Jinny Jacaria
Strategic Edge, Inc.
Tel: +632-892-0247 / +632-892-0250
Email: [email protected]